The Battle Over Internet Tracking

A few weeks ago, Google announced a new feature for Google Now. The new feature lets users know what websites have been displayed in their search results. It will also let users know which websites have been displayed, when and where, by accessing a web history called “web history”. This is a huge deal because the web history is considered to be private information, and Google, Apple, and even other companies like Yahoo want to make it so. Here is a look at what this means for internet tracking.

internet tracking

The reason why the search engine giants are so keen on internet tracking is because it means they can better serve their users. Google, for example, has always offered the best search results based on user data collected from Google and other sites. It is an essential part of Google’s core business model. That being said, Google’s new update makes it impossible for third parties to track a user or to use internet tracking to influence a decision by the user. In fact, Google is reportedly working on an additional privacy protection feature for its Now initiative.

Another reason why internet marketers must fear is because it will be harder for them to avoid tracking. Let’s say you’re on Twitter, and you sign up for a follow-me tool. When you’re signed in to your Google account, that’s the link that will track you. If you don’t have a good anti-tracking mechanism in place, Google could very well follow you around the internet, sending you ads based on what you’re doing online.

The question is, how does Google plan on dealing with this? The big concern is that if Google becomes the biggest internet search engine, it could become the world’s largest Internet tracker. Google has always maintained that it will not share personal information with third-parties. However, it recently started advertising its products in its search engine results, which gives advertisers access to more information than Google itself. This opens the door for advertisers to use tracking mechanisms, and to follow users around the internet.

Some worry about this not being good for privacy. They believe that Google will use this tracking module to start collecting contact-tracing details from app developers. Whether or not this will cause app privacy concerns is an interesting question. Apple may want to protect its intellectual property rights more than it wants to upset its customers’ expectations regarding privacy.

Another question that app developers may be asking themselves is whether or not Apple can truly claim ownership of the technology behind Google’s new feature. Currently, there’s no ruling on whether or not a technology company owns a patent, regardless of whether it had created the product in house, or used it for commercial purposes prior to their submission to the patent office. However, many patent lawyers are siding with Apple in this case. If Apple can show that it holds the exclusive rights to the technology, then they have every reason to sue Google over the use of the technology in the Safari browser. For Google, however, this isn’t a major issue, as collecting contact information from users is completely within their legal rights.

What is a bigger concern for Google, however, is the privacy implications of using these kinds of third-party tracking modules. They began earning revenue from the installation of these programs in its browsers when they discovered that users were installing them by accident. Because it has always been Google’s policy not to track individuals for their own purposes, this issue has been taken lightly. Now that they’ve learned that nearly every website they visit loads the third-party cookies automatically, they are in a tight spot.

It’s clear to see why the trust between Google and advertisers has been built on strong relationships. Tracking is one of the most powerful tools that Google offers to help their advertisers create an effective digital advertising program. The use of cookies by sites like Google makes their job easy by providing them with tons of information about how their customers are browsing the web. However, third-party cookies obsolete internet tracking because they take away the power of the internet.