The Differences Between SEO and PPC Marketing


Understanding your ROI

It is true that most search engine optimization and PPC marketing strategies rely on the same basic principals; such as writing or submitting keywords, improving rankings, and improving sight visibility. However, even though SEO and PPC may seem a bit similar on the surface, there are some important differences between these two kinds of Internet marketing strategies.

One difference between SEO and PPC is the advertising cost involved in promoting the search results and the resulting site. Since SEO companies advertise with search engines, they may get paid based on the number of clicks generated by their clients.

The search engine, which the client selects to place the keywords for his or her campaign is a very important component to the overall SEO. The search engine, which is chosen must be well-optimized to attract as many visitors as possible to the site.

While keywords must be selected carefully to attract as many visitors as possible, the number of clicks generated by the keywords must also be kept in mind. Some keywords may have an artificially low click-through rate and a high bounce rate because they are not appropriate for a given page.

Another important element to consider when trying to find out more about your search engine marketing campaign is the advertising cost per click (CPC). Advertising cost per click (BCC) is a common measure of an advertiser’s return on investment (ROI) and a good way to tell how much you are spending on your marketing campaign.

Any small business owner who is unsure of what he or she should be looking for in search engine optimization, should begin by reading the guidelines provided by Google. You can then decide which kind of keywords and key phrases to use to get a higher page rank and which will best meet your particular advertising needs.

If you have an idea of the kind of sites that you want to be part of your marketing strategy, you can begin building links to the site with SEO. When a visitor is directed to your site from a bookmark or directory listing, you will receive a click through to your site.

There are a variety of benefits to both SEO and PPC, including increased sales, lower advertising costs, and better conversions. SEO allows your business to have better exposure online, while PPC provides you with greater chances of increasing your ROI.

Though SEO and PPC may appear to be similar, there are actually significant differences between the two strategies, which may help you determine which will work best for your business. For example, with SEO, your business can maintain a high ranking and remain in search engine results, while PPC ads are often placed in high-traffic pages and websites.

Because SEO campaigns use specific keyword phrases to target users, the final page or site in the search engine results, they usually have a higher rate of return. On the other hand, PPC campaigns usually use well-known, repetitive keywords, so they rarely achieve a higher rank in the search engine results.

When a user clicks on one of your ads and visits your site, the visitor may have seen the ad before, meaning the organic search engine rankings will have changed. With SEO, a new visitor can be assigned to a different URL, causing your site to appear as a duplicate.

Pay-per-click advertising also provides more control over the advertising cost, since you only pay when someone clicks on the ad. In addition, SEO makes use of relevant keywords and key phrases in order to target the right audience and increase your website’s visibility.